Dont stretch, condense or otherwise alter or manipulate it. Any modification of the logo confuses its meaning and diminishes its impact. Do not re-create or retype the words. Do not stretch or alter our logo in any way. Do not change our logo color. Do not use graphic effects or outlines on our logo.
Do not emboss the logo out of a color background. Do not place our logo in a shape. Do not overlap other graphics or text or photography. Do not screen the logo. Do not reverse logo out of a color.
Do not add a ring around the siren. Do not angle the WPS wordmark. Always use it vertically reading upward. Do not rearrange the type, or change the size of We Proudly Serve in proportion to the Starbucks wordmark.
For questions regarding logo usage, please contact Foodservice Marketing Services at fsmarketing starbucks. All rights reserved. Last revised 5. Applying the Guidelines Because your relationship with Starbucks is specific to brewing and serving our coffee, it is important that your use of the primary WPS logo or WPS wordmark clearly conveys that message to your customers, while also aligning with Starbucks brand image.
The following examples of appropriate logo use are applications that directly support the presence of Starbucks coffee in your establishment, and protect the integrity of the Starbucks brand. The following examples of unauthorized logo use could misrepresent your relationship with Starbucks by potentially causing customers to confuse your operation with a Starbucks retail operation, or by devaluing the premium positioning of the Starbucks brand.
In addition, keep in mind that all of your marketing initiatives should first and foremost promote your own operation, with only a secondary focus on Starbucks as your coffee provider.
It should never function as your operations identity. Also remember, if your number of authorized uses or the relative significance of any one use makes it seem like Starbucks coffee or beverages are more than just featured items with your operation, it may still be an inappropriate overall use. Appropriate Logo Use menus in-house menu boards counter sign messaging featured beverages, etc. Note: The primary WPS logo and WPS wordmark should be reproduced using only an electronic file provided by Starbucks, and they may not be altered in any way.
Do not scan any Starbucks logo from this document or any other printed piece. Use only the electronic file provided by Starbucks. Placement Guidelines 1. The primary WPS logo or WPS wordmark must be presented in conjunction with your operations own name or logo to be a complete message. Your name or logo identifies the We who is brewing and serving Starbucks coffee. While the primary WPS logo or WPS wordmark should never stand alone, it must still hold its own space, apart from your own logo.
Customers approaching your venue must immediately understand that it serves Starbucks coffee, but is not a Starbucks retail location. The visual appearance of the venue and the balance of branding messages size, quantity, placement and relative weight must reinforce your venue name or logo as the primary means of identification. Will a customer think that my operation is only serving Starbucks beverages?
If your answer is yes, then you are on track! If you answer no, then you must make some placement or proportion changes to ensure that your brand takes center stage. When your artwork is relatively complete, you are ready to submit the piece to Starbucks Foodservice Marketing Services for approval.
Note: If final designs are not submitted for review or are used without our approval, you will be responsible for removing unauthorized materials or correcting any mistakes at your own cost. The approval process is outlined below: 1. Submit artwork to the Foodservice Marketing Services address in your country.
United States Email: fsmarketing starbucks. For a review of your project, allow at least five working days from receipt by Starbucks. We will let you know of any changes that are needed.
If the artwork is approved, we will email, call or fax you with approval. If you do not hear from us within 30 days, assume your artwork has NOT been approved, and that you may not proceed with production. In this case, please email us at fsmarketing starbucks. Before printing, insert the Starbucks approval code into your piece. This code will be provided by Starbucks Foodservice Marketing Services and will signify approval.
When the piece is finalized, we ask that you provide Starbucks with three samples of the finished version for us to keep in our archives. Please send these copies to Foodservice Marketing Services at the appropriate address above. Photography Only product photographs provided by Starbucks may be used in the marketing of your Starbucks coffee program.
The same policy also applies to video. Please refer to the Foodservice Marketing Tool Kit for these photographs. Should needs arise that are not addressed by this document or the tool kit, email fsmarketing starbucks. Company and Product Name Guidelines Any copy using the Starbucks name must comply with these basic guidelines and must be approved by Starbucks. Starbucks never has an apostrophe, even when used in possessive form.
To the extent it is necessary to explain your relationship with Starbucks Coffee Company, please refer to yourself as an authorized purveyor of Starbucks coffee. Include the following copyright language: Starbucks and the Starbucks logo are trademarks or registered trademarks of Starbucks Corporation. Internet If you plan to use the primary WPS logo or WPS wordmark on your venues website, please keep in mind that Starbucks must approve the size and placement, and any related copy, just as we would a printed piece.
Minimum size is 50x50 pixels at 72 dpi the TM will have to be created separately to read clearly. All graphics on the Starbucks. Please do not take logos, photographs or any other artwork from the Starbucks website. Thank You We realize these guidelines can seem complicated and challenging to follow. And we appreciate the energy you put into protecting the brand you are proud to have in your venueand the brand we are proud to share with you. Open navigation menu.
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Full-Color Reverse Logo. One-Color Black Logo. One-Color Reverse Logo. Logo Clear Space and Minimum Size. Clear space frames the logo, separating it from other elements such as headlines, text, imagery and the outside edge of printed materials. The clear space indicated is the minimum. Whenever possible, allow more than this amount of clear space. Primary WPS Logo. Minimum clear space is at least 2X, where X equals the distance from the side of the Siren symbol to the widest part of the logo.
WPS Wordmark. How Small Can I Go? In the primary WPS logo, the Siren symbol should be no smaller than. This helps reinforce the relationship e.
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